Are you not determining the best time to upload video on YouTube and read this article completely?
YouTube connects you with billions of users all over the world, making it an excellent platform for exposure. Video marketing generates traffic and is a highly effective way to reach your target audience, so many businesses use it for marketing and sales.
When is the best time to post on YouTube? By understanding and sticking to best practices, you can maximize the effectiveness of your overall YouTube marketing strategy.
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Does upload time really matter?
Timing is important on YouTube, just as it is for other marketing channels. While your videos can be viewed at any time, there are specific days and times when you will receive more views.
In general, it is best to post when more people are likely to watch, which is why prime-time TV ads are more expensive.
The Best Time to Upload a Video on YouTube
Overall, the best time to post YouTube content is in the afternoon. When HubSpot analyzed social media engagement by platform, the majority of respondents said they had the best results on YouTube between 6 PM and 9 PM, followed by 12 PM to 3 PM.
While these guidelines are good places to start, you will need to experiment to see what times work best for your company and target audience.
| Day | Best Time to Post | Late afternoon-early evening |
|---|---|---|
| Monday | 2 PM – 4 PM | Catch people during afternoon slumps or in the car line at school. |
| Tuesday | 12 PM – 9 PM | Post in the afternoon or evening to get more engagement. |
| Wednesday | Late afternoon-early evening | People are winding down from the busy start of the week. |
| Thursday | 12 PM – 3 PM | To increase engagement, post in the afternoon or early evening. |
| Friday | 12 PM – 9 PM | The end of the week is when people are more likely to relax and engage. |
| Saturday | 12 PM – 9 PM | The weekend is ideal for watching videos because people have more free time. |
| Sunday | 12 PM – 4 PM | Early evening is ideal for capturing people’s attention before the week begins. |
Tips for Timing YouTube Posts
Understanding the best days and times to upload a video is a good place to start, but there are some other things to think about.
For example, time zones, geographical location, user behavior, engagement trends, content types, and so on.
Final Thoughts
Because so many people watch videos on the internet, YouTube is an excellent platform for reaching an engaged audience. Posting at the right time will help your page grow. Across industries, the best times to post on YouTube are in the evenings during the week or on weekends — but you will need to figure out which times work best for your business.
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